EFFECT OF RESOURCE OPTIMIZATION ON ENHANCING PERFORMANCE OF POULTRY FARMERS IN KABBA/BUNNU LOCAL GOVERNMENT OF KOGI STATE

Abstract

The persistent increase in poultry production expenses poses a significant hurdle for poultry farmers, necessitating a closer examination of process innovation. Unfortunately, many poultry farmers fail to recognize its importance or consider it beyond their reach. However, by combining their knowledge and expertise with effective management abilities, poultry owners can identify and seize opportunities for process innovation. This study investigates the relationship between resource optimization and farm productivity. The study adopts a cross-sectional survey design with a clearly defined population of 150 registered poultry farmers, from which a sample size of 109 was determined using Taro Yamane formula. Data were collected through structured questionnaires and analyzed using multiple regression analysis. Reliability of the instrument was confirmed using Cronbach’s alpha (α ≥ 0.70). Diagnostic tests including multicollinearity (VIF < 10), normality were conducted to validate model assumptions. The results show that resource utilization has a significant but negative effect on performance (β = -0.742, p < 0.001), indicating possible inefficiencies in resource application.  In conclusion, Resource optimization has significant implications on performance of poultry farms.