ANALYZING THE IMPACT OF ENTREPRENEURIAL ORIENTATION ATTRIBUTES ON THE PERFORMANCE OF SMES IN KATSINA METROPOLIS

Abstract

This study explores the influence of entrepreneurial orientation (EO) attributes on the performance of Small and Medium Enterprises (SMEs) in Katsina Metropolis, Nigeria. Anchored in the Resource-Based View (RBV) and supported by empirical literature, the research investigates five core EO dimensions: innovativeness, pro-activeness, risk-taking, autonomy, and competitive aggressiveness. A mixed-methods research design was adopted to gain both statistical and contextual insights. Quantitative data were gathered through structured questionnaires administered to SME owners and managers. The analysis reveals a statistically significant and positive relationship between EO attributes and various performance indicators, including revenue growth, market share, and operational efficiency. Innovativeness and pro-activeness emerged as the most influential predictors of firm performance. The findings underscore the strategic value of entrepreneurial behavior in enhancing the resilience and competitiveness of SMEs in dynamic market environments. Based on these insights, the study provides targeted policy recommendations aimed at strengthening EO capacities among SMEs through training, access to finance, and institutional support mechanisms. This research contributes to the growing body of literature on entrepreneurial strategy in emerging economies and offers practical implications for both business development practitioners and policymakers.