DIGITAL MARKETING STRATEGIES AND CONSUMER BEHAVIOR IN KANO STATE. THE MEDIATING EFFECT OF CONSUMER TRUST. FUDMA Journal of Business Management, [S. l.], v. 3, p. 136–150, 2025. Disponível em: https://fjbm.fudutsinma.edu.ng/index.php/fjbm/article/view/54. Acesso em: 26 feb. 2026.