EFFECT OF ORGANIZATIONAL INNOVATIVENESS IN THE RELATIONSHIP BETWEEN SOCIAL MEDIA MARKETING STRATEGY ADOPTION AND SMES PERFORMANCE IN KATSINA METROPOLIS. FUDMA Journal of Business Management, [S. l.], v. 3, n. 2, p. 184–201, 2025. Disponível em: https://fjbm.fudutsinma.edu.ng/index.php/fjbm/article/view/30. Acesso em: 28 dec. 2025.